In those years, especially in the late eighties and early nineties, there were craft enterprises in virtually every field of production, and I, an artisan among artisans, would spend hours and sometimes even days with them trying to make something that did not exist but which was useful, to find a solution, to invent a different method, to build new products, components and accessories. A true craftsman loves to have a good problem to solve, and is not necessarily content with an easy solution that is pre-packed and ready to go. Because, in the end, what is the much-trumpeted Made in Italy brand, if it is not the unique added value provided by excellent craftsmanship, seasoned with the artistic talent of the best Tuscan and Italian artisans?
So, we worked side by side with leather and wood craftsmen, with goldsmiths and silversmiths, with the manufacturers of caps, bottles and other containers, with box and case makers, with punchers and engravers, stonemasons and carpenters, with glass makers and blowers, and with workshops specialised in mother-of-pearl and metal, paper and silk. Our collections also owe a great deal to their talent, as well as their craftsmanship and the care with which our collaborators make our products.
Some of the materials that we use are born "noble", and speak to us through the centuries, right back to ancient times, expressing their beauty and uniqueness in combination with scents. Fate has had it that many of these have always been part of the heritage of a region as blessed as Tuscany, such as alabaster, the vehicle of perfume and of light since ancient times. The same is true of the glass used for the most elegant containers, the silver used for our pommanders and other valuable components, the leather and silk for boxes, the marble for accessories, and the various precious woods.
When we started our business, we were keen to imbue value and dignity in every component of our products, in addition to ensuring the highest possible standards of expression and value in the scent. Everything had to be priceless, collectible, full of intrinsic value; the normal could only be seen as a "replacement". That is how all these materials came to be the most appropriate means of expressing the value and richness that we wished to transmit.
Today, almost 25 years after the official launch of our business, we are pleased to be able to say that we have made the most of this huge wealth of significant and diverse experiences, striving always to improve still further the quality and beauty of our proposals for the years to come.